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The Psychology of Home Staging: How to Appeal to Buyers' Emotion

If you’re a homeowner or a real estate agent involved in selling homes, you already know that it’s a brave new world out there. You have to use every tool in the toolkit to appeal to buyers, and that includes using home staging to create an unforgettable first impression.

There’s a lot that goes into staging, though, and it includes a psychological approach to appeal to buyers. You need to know the basics when it comes to this kind of psychology, not to mention the subtleties and hidden tricks you can use to appeal to buyers on an emotional level and convert that great first impression into sales.

Use the Rule of Three to Appeal to Buyers

If you know anything about design, you’ve probably heard the phrase “the rule of three” as a key way to appeal to buyers. It’s about the fact that we tend to see things in groups of threes, and home staging is no exception to that general rule.

In this case, the rule of three can be used as follows to appeal to buyers:

  • Room type and size

  • Using colors

  • Creating or evoking emotions

This might sound a little vague, so let’s look at a couple of examples of how you can use staging services. You can use warm colors like red, orange, and yellow to appeal to buyers by creating a cozy feeling in a larger room, while cooler colors like blue or green will appeal to buyers by helping smaller rooms look larger.

You can also use a color chart and match colors with specific emotions to evoke feelings about a given room, and you can do the same thing with the house as a whole to appeal to buyers.

This can be a great way to start the home staging process, but there are many more factors you need to consider, so let’s look at some of those.

How to Use Rooms and Furniture to Appeal to Buyers

Another way to use the rule of three to appeal to buyers is by employing it as a guideline to select home staging furniture.

Once again, let’s take a simple example. You can use three different types of furniture—a couch, a coffee table, and a love seat, for example—to draw the eyes of potential buyers to the best features of the room.

You can also vary the locations of these items if you need to inject some life into the home staging process.

Lighting and Feng Shui

Lighting is another important part of home staging that tends to be very underrated when it comes to appealing to buyers. Combine natural and artificial light to create a specific effect that will appeal to buyers, then use different kinds of bulbs and colors to brighten rooms and make them look bigger.

Feng shui has a reputation for being a New Age concept, but it’s actually based on timeless design principles to appeal to buyers during home staging.

How? Entryways should be welcoming and free of clutter, for instance, while each subsequent room should make a statement about its use and purpose, whether it’s the living room, the dining room bedroom, etc.

Use Parker Staging to Appeal to Buyers with Home Staging

At Parker Staging, we’ve completed over 600 home stagings since our inception in 2009, so we know how to use design principles and psychology to appeal to buyers. To schedule a consult and learn more about how the process works, go to, then call us at either 866-512-7659 or 240-532-7366, and you can also email us at

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